Zara’s story begins with the opening ofthe first store in the Spanish coastal city of A Coru in 1975, an early milestone in the company’s long history. Over the years, Zara has remained faithful to its core values, expressed simply in the same four key words that define allof the stores: beauty, clarity, functionality and sustainability. Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their changing needs, reacting to the latest trends and constant feedback received across its Woman, Man and Kids collections, to deliver new ideas in the right place and at the right moment.